Amazon builds dedicated delivery network for large appliances and furniture
Amazon India has almost filled the gap with Flipkart’s standalone sale for the year 2017 by reducing it to 1% point in 2017 from 5% point in 2016. This figure is, however, considering FlipKart’s sale alone without accounting the sales of its group Myntra and Jabong.
According to Forrester, Flipkart has always taken lead in fashion and smartphones. On the other hand, Amazon is leading in categories like appliances, electronics, and groceries. These categories are still making the customers stick to its platform. Not only this, Amazon is emerging as a preferred platform for the urban shoppers according to a survey done by Forrester. The figure tells that 80% of the people shop on Amazon while 65% shop on Flipkart.
According to the market research team, Flipkart’s market share is 31.9% while Amazon’s share is 31.1%, which was vehemently discards by Flipkart. According to the e-commerce giant Flipkart, it enjoys around 60% of the overall market share. Flipkart’s spokesperson stated that Further, the so-called survey to find out which online shopping destination Indian consumers prefer has no legs to stand on because it fails miserably on the most important criteria for a survey, which is to have a large-enough, representative sample size. The fact that only 2,000 metro residents were polled, which is 0.002 percent of all online shoppers in Indian metros, shows how irrelevant and skewed the findings are”
Amazon has stated that it took less than five years to become the choicest destination for online shoppers for their everyday needs across various categories. It also gave an estimation of 80% of its customers coming from tier II cities and lower locations.
A smartphone is one of the most lucrative product to shop online has given tough competition to both the platforms. According to Counterpart Research, Flipkart grew its market share of smartphone shipment from 44% to 51% in the year 2016 and 2017 respectively. On the other hand, Amazon could grow marginally from 31% in 2016 to 33% in 2017.
However, Amazon is constantly pushing its grocery segment as the major product for online sales which accounted for $180-$200 in 2017. In 2018, Amazon grocery will be the top category to promote for online sales.