Amazon Ready to Capture Market with its Start-up, VR Kiosks
Amazon is ready with its 36-hour sale starting from 17th July which is the start of this year’s festive sale season. It is interesting to know that out of three buyers on Amazon, one is a Prime Member. On its Prime Day, we would witness Indian startups fighting for buyers while multinational companies have already established their base in the country.
More than 20% of products in this sale are coming from start-ups and include products like Alexa enabled light bulbs, theft proof backpacks and educational kits for children. Around 18 startups are participating in this sale and come from Amazon’s launch pad. For this buyers, it will be an interesting buying opportunity as they would also get exposed to international offers from nestle, Acer, Marks & Spencers.
The Amazon Prime subscription service which was initiated last year is witnessing a double growth in the user base and the company is also establishing fulfillment centers at a great scale to meet its one-day or two-day delivery promise. The users are also coming from Tier 2 cities. The company is expecting more customers this year with its new plan of Rs 129 per month as it falls within the budget of people who allocate monthly expenses.
In its video offering, Amazon is catering to its young users through the launch of video, music, seven films, and series. To attract more customers, the company is first time launching its virtual reality Kiosks in 10 malls across the country. It is coming as a curtain raiser for the Prime Day. Based on the customer’s response to the sale, the company may plan to make it a permanent feature.