Flipkart to focus on social shopping, mobile interface and data mining

Flipkart is the largest and most valuable start up online shopping company in India. Recently they started focusing on social shopping, data mining and mobile interface. It is preparing for a second shot at hosting the year’s biggest online discount sale to reinforce its position as the leader of India’s online shopping market.

The chief executive of commerce at Flipkart Mr. Mukesh Bansal said that “We are once more going to plan our Big Billion Day in 2015 and big priority and the customer support and scale. Flipkart is looking to erase bad memories of the logistical fiasco that marred its highly touted ‘Big Billion Day’ sale last year..

In 2014 Flipkart bought the fashion website Myntra and its owner Mr. Bansal said that “Data center to support the scale and infrastructure, dealing with the transformation to mobile commerce, and incorporating social shopping will be the focus areas for this year sale”.

“Mr. Bansal has since steadily risen to take charge of daily operations at the 8 year old Flipkart, which is battling fierce competition from Amazon and Snapdeal.

The experts said that on October 6, 2014 Flipkart claimed to have sold smartphones, apparel, and other electronics worth more than $100 million to nearly 1.5 million users on a a single day of shopping in spite of the massive glitches.

This year, the range of goods is expected to be much wider that will include several categories and will require the support of third-party vendors also.

The executive director at consulting firm PwC India, Mr. Rachna Nath said that for the timeframe in which deliveries are being promised they will not only need to use their in-house logistics arm Ekart but also tie up with a lot more 3rd party logistics providers.

Also, latest trends such as social shopping, a method of e-commerce where shoppers’ involve their friends in the purchase, is gaining ground, with specialty online retailers such as LimeRoad backed by Tiger Global is focusing on this business model. Industry observers are of the view that trying its luck once more is Flipkart’s way of proving the growing maturity of the company, backed by a string of senior hires in current months.

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