GreyOrange Steps in the US with bigger plans


GreyOrange, a well-known warehousing automation company has started its operations in the US where it also plans to set-up a manufacturing unit. The company is headquartered in Singapore and is backed up by Tiger Global. Initially, the company aims to work with ecommerce companies in apparels and telecom sector. As stated by the chief executive Samay Kohli, the company will deploy 740 robots in its first US site.

In US, the company has head quarter in Atlanta where it has hired Chris Barber who has gained a toll of experience in Honeywell Intelligrated. He will lead as the regional CEO of North America. The plan of opening the manufacturing unit is also in Atlanta, however, the research and development center is planned in Boston. The next three-year plan includes deployment of more than 20,000 robots in entire US. Through these aggressive measures, the company plans to operate full-fledged in US and not just as a remote office. Also, at least 50 people will be hired across all the departments in US.

Barber stated on the occasion that “having built my career in the industry, I see a massive opportunity in the US to make robots widespread in the workplace; to increase worker safety and allow humans to do more meaningful work with support from their robot companions. I am excited to join GreyOrange to fuel the robotic revolution in the supply chain industry.”

Some of the overseas clients of GreyOrange include Kerry Logistics (Hong Kong), Ninja Van (Singapore), Nitori, Trusco and Daiwa (Japan), Loggi (Brazil), and Pos Indonesia (Indonesia). In India, it works with Flipkart, Myntra, Jabong and Pepperfry, besides logistics players such as Aramex, DTDC, Delhivery and Mahindra Tractors.

10% of the company’s business is coming from India while major contributors are Japan and Europe. As of now, the company has been able to raise a fun of $35 million.

Leave a Reply

Your email address will not be published. Required fields are marked *