Indian eCommerce Firms encashes on the FIFA World Cup 2018


Needless to talk about the cricket fever in India which has become a religion here. This time, the trend has taken a new shape with people going crazy for their favorite game football with the biggest exciting being FIFA world cup taking place in India. People are cheering up their favorite teams in red, green, yellow, and white wearing the team Jerseys pushing the sales from eCommerce platforms.

Argentina, Germany, and Brazil have emerged as the favorite team of Indians who are cheering them at the fullest for their victory. Team jerseys of these countries have marked a spike in the sales along with other football accessories and gears. Not only this, people are crossing every limit of passion to get the Jerseys of their favorite players like Cristiano Ronaldo, Messi, and Neymar Jr.

Myntra VP and head of sports, footwear, and accessories, Puspen Maity told that “We have witnessed a sharp spike in football-related products which includes footballs, jerseys, shorts and tracks. The football world cup is a big revenue driver for the Sports Business with Football contribution to business increasing by 40 percent over April-June.”

Sports merchandise associated with the famous football players are booking high demand and this trend might soar high as the game will progress. ShopClues claims a daily sale of more than 4000 footballs from its platform for the last 16 days and 300 to 350 fan jerseys daily.

SnapDeal also reports a high demand of football accessories from cities like Goa, Delhi, Mumbai, Chennai, Kolkata, and North-East. It is very interesting to know the inclinations of the people who are also ordering recliners, home theaters, and bean bags on the same platform. This shows their interest in watching the game from the comfort of their house.

Flipkart further throws light on the craze of the game and its effect on eCommerce by stating that one-third of the merchandise demand is coming from the women. Amazon also reports an increase in the sales of not only football accessories but also nets, training equipment, shin guards, football video games and referees’ whistles.

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