Modi govt joins hands with Flipkart to boost handloom sector; provide online platform for weavers

Flipkart is all set to provide an online marketing platform to handloom weavers in India. . The Ministry of Textiles on Monday signed a MoU with online retailer Flipkart to provide the much needed online marketing platform to Indian handloom weavers – an endeavour to boost the handloom sector, empower weavers and boost local manufacturing in India. .

With this exclusive agreement, Flipkart will give handloom weavers in India ,an e-commerce market place, provide infrastructural support required for data analytics and customer acquisition, help them get better value for their products and expand their business.

Flipkart will offer online platform for selling the products of the weavers/ national awardees/ master craftsmen /state level awardees and the others as advised by Development Commissioner for Handlooms.

“This type of a coordinated effort is being planned and executed by government for the 1st time with a private player like Flipkart for handloom weavers which will bridge the missing linkages of market access and intelligence, &logistics and help the handloom weavers in getting better remuneration for their products”.

According to the announcement, “Flipkart aim is to help weavers make best use of the available data in guiding entrepreneurs and artisans on areas such as deciding on the right price, automation of payment process, appropriate packaging, logistics and transportation, overall brand building and etc.”

Minister of State Textiles Santosh Kumar Gangwar said, “The focus of this understand should be to help Indian weavers and weaver entrepreneurs to produce products in line with the market and grow significantly so that they may become manufacturers not just at a local level but also at a national level.”

Recently Flipkart signed a Memorandum of Understanding with the Ministry of Labour and Employment’s DGET (Directorate General of Employment & Training), aiming to train at least 5,000 students by December. Flipkart has partnered with the Govt. to train people from rural and semi urban areas of India and try to employ them at the company or its business partners after completion of training.

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