Moto G’s bet on e-commerce worked; more launches planned ahead

The Tech giant Motorola officially announced that its strategy of using only the platform of e-commerce instead of the traditional stores, has been working in its support as validated by competitors who are now adopting similar ways to sell their devices online.

In February Motorola launched Moto G in India through Flipkart. Among the first players in the world’s 2nd most heavily populated market to exclusively adopt the online e-commerce route to sell its devices.

Similarly other companies such as Xiaomi, Asus & Alcatel have picked similar models and launched devices exclusively through select online companies like Flipkart and Snapdeal recently.

The Motorola India General Manager Amit Boni said to PTI, “The achievement of Moto G authorized that our strategy was on dot and number of other people are now using online e-commerce and many more people will come on board in due course and in fact this is the first mover advantage”.

Given that “Motorola has launched 2 other devices Moto E & Moto X exclusively through Flipkart. We have important portfolio of product launches coming up and also adding in India is doing “phenomenally well”. Boni announced that “India is one of the most important markets for us and pretty soon, we will have more devices here”.

The US-based companies are planning to initiate a new device on September 5 but did not disclose any details of the event.

Motorola India has been launched the Moto X & Moto G alongside its much-awaited Moto 360 smart watch.

After being acquired by Google in May 2012, Motorola Mobility stopped introducing new products in India. On the other hand, the firm sustained with its operation in the Indian marketplace.

Inexpensive handsets of Moto E and Moto G, along with mid-range of Moto X, have seen impressive response from customers in India and helped the firm participate with brands like Samsung, Micromax and Nokia.

India is the fastest growing smartphone market in Asia Pacific, growing at about 84% year-on-year to nearly 18.42 million units in Q2 of 2014 from 10.02 million units in Q2 of 2013, according to research firm IDC.

Samsung led the Indian smartphone market with 29% of market share, followed by Micromax 18% Karbonn 8% & Lava 6%.

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