NitiAyog’s CEO. Amitabh Kant, on E-Commerce Policy: Move focus from micro issues like discounts


Even since the e-commerce policy has been drafted, it has garnered huge criticism and views from different agencies. Now, NitiAyog’s CEO, Mr. Amitabh Kant also expresses his view emphasizing on the need to divert focus from micro issues like discounts and pricing to mega issues like attracting foreign investments and creating jobs. He also expressed his views on various thoughts given by the Think Tank on e-commerce policies.

According to Kant, Indian e-commerce policies should put thrust on creating more jobs, growth, and investment instead to impacting its current momentum. He drew attention towards the triple fold growth of e-commerce in the last four years which has benefitted all. It not only created humungous job opportunities in the tier II and tier III cities, but also offered customers platform to buy affordable goods more conveniently. The business people also got option to cut down their running cost through virtual platforms. Overall, this sector has the potential to generate employment significantly.

He has also suggested a few key changes that can be implemented in the draft. They are listed below:
1.The policy framework should encourage more of foreign investment rather than digging on small issues like discounts and price manipulations.
2.The policy makers should not do anything that adversely impacts foreign investment as this sector needs to grow vigorously for benefit of all.
3.Policy should encourage foreign capital flow through cross-border e-commerce which ultimately helps Indian businesses to cater to worldwide consumers.
4.E-commerce sector should have only one agency taking part in policy making and implementation. It should not be accessed by multitude of agencies. However, the government should ensure consumer protection at its best.
Let’s see these suggestions are how far taken into account by the concerned department. There are ministries fighting for the reconsideration of policies which are still not given any final shape.

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